IMMEDIATE RELEASE

PRO-WHITE LAUNCHES CAMPAIGN BENEFITING PROSTATE CANCER FOUNDATION

-JOINS AS SPONSOR FOR DONALD TRUMP FUNDRAISER-  

Atlanta , GA ; March 1, 2007 : Pro-White Inc., a leading manufacturer of professional teeth whitening systems, today launches its “Smile Brighter” web campaign benefiting Prostate Cancer Foundation (PCF) through March 31st. The company will donate 5% from each platinum whitening kit purchase to PCF when customers use code TOPCF when ordering at www.prowhiteteeth.com or by phone.

Pro-White executives were inspired to launch the campaign by its sponsorship of Donald Trump's Pro/Am Tennis Invitational benefiting the PCF on March 4 th . The 10 th annual tournament at Trump's Mar-a-Lago Estate in Palm Beach, Florida will feature 40 players including Guillermo Vilas, Mats Wielander, Richie Reneberg, Johan Kriek and Jan-Michael Gambill. Pro-White donated a teeth whitening system retailed at $99 to each player and the Trumps along with a $250 monetary donation to PCF.

“Pro-White looks forward to working with Mr. Trump, and the PCF in their pursuit to find a cure for prostate cancer. We are proud to sponsor such an important event and hope for a successful web campaign,”Pro-White CEO John Berberian said.

Anthony Boulle, Tournament Director, noted sponsorships and all other support play a vital role in helping the PCF. “We are excited to have Pro-White as a corporate sponsor of this event,” Boulle said. “PCF is the world's largest philanthropic source of support for prostate cancer research and together with the help of Pro-White, we are making a difference in helping find a cure for this disease.”  

About Pro-White, Inc.
Pro-White, Inc. is a leading global manufacturer of professional strength teeth whitening systems with its own dental laboratory. Pro-White, Inc. is the same system sold by dentists at a fraction of the cost. Expected results are up to ten shades whiter. Pro-White, Inc. is based in Atlanta , Georgia . Certified member of National Association of Dental Laboratories. FDA approved materials. More information available at www.prowhiteteeth.com .

About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $260 million and provided funding for prostate cancer research to more than 1,200 researchers at 100 institutions worldwide. More information available at www.prostatecancerfoundation.org .

Press Contacts
Linda Berian, VP/Corporate Communications
Mobile: (678) 990-8388
linda@prowhiteteeth.com

Sandy Crossen, Marketing Director
sandy@prowhiteteeth.com , (678) 990-8386

Jan Haber, VP/ Donor Relations, PCF
jhaber@prostatecancerfoundation.org

 

 

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